About Us

Meeting Polyurethane Challenges for Industry since 1972.

In 1972, Richard and Letha Collver founded Western Roller Corporation supplying the wood products manufacturing industry with gelatin print transfer rolls for moulding printing. Soon after, Richard ( Dick ) developed a replaceable urethane tire system for moulders and power feed attachments.

Now, more than three decades later, WRC serves customers in every state in the union as well as countries throughout the world. That innovative spirit that Dick brought to the company continues to dominate our thinking today as new, high quality WRC urethane products are introduced to the marketplace.

Mission Statement;

WRC sales, engineering and production staff will not compromise on quality. WRC will always strive to improve quality and production methods to provide you, our valued partner, with the highest quality, most cost effective products.